Archive for the ‘holiday’ category

Stocking Stuffers for Every School Communication Professional

12/08/2018

15972909905_68db55cea5_o (2018_01_11 18_36_47 UTC)You can hear it in the air: ’Tis the season for joy and merriment. I wish all who work in school PR a wonderful holiday season for you and your families as well as a great and healthy new year ahead.

We hope all your holiday wishes come true, but just in case they don’t, here are some stocking stuffers I’m tossing your way.

Feel free to “re-gift” those you can’t use.

 

enfield duo (2018_01_11 18_36_47 UTC)

  • First, a stocking stuffed with a superintendent who “gets it.” One who listens, understands what little may be ultimately controllable, and one who gives you green lights and budgets to make a real communication difference in your system.

 

  • Cell phone batteries that never die.

 

  • A copy of the NSPRA classic, The Wit and Wisdom of PR Success. I could teach a full semester of a School PR course for superintendents just based on the valuable advice in this compendium by some of the best in our business. For instance:

“Don’t wait to be asked.” John BuddWit and Wisdom cover front (2018_01_11 18_36_47 UTC)

“Public relations programs without effective internal communication are built on quicksand.”Buddy Price

“People want to be served, not sold — involved, not told.”Patrick Jackson

 

  • A “Go Bag” with battery extenders, extra phone chargers, nutrition bars, apparel and underwear changes, and a few photos of your special loved ones because you know it may be days until you see them again.

 

  • A copy of Jim Lukaszewski’s Why Should the Boss Listen to You? The Seven Disciplines of the Trusted Strategic Advisor, a perfect fit for every school public relations professional.

do not disturb

 

  • A Do Not Disturb Sign or — maybe better yet — a Please Disturb Sign for your office door.

 

  • A stack of 25 small gift cards to hand out to staff and volunteers for doing a great job.

gift3

 

  • At least 3 outstanding principals who serve as positive role models for building-level PR — one each for elementary, middle and high school.

 

  • A stash of 5 additional personal days that you probably won’t get a chance to use but at least you can feel good about having them in your back pocket all the time.

 

connect 1

  • A ticket to NSPRA’s newest member benefit, NSPRA Connect, where you can ask nearly 2,000 school PR pros for their helpful insights about your upcoming sticky issue or stewing dilemma or operational tool like what the best choice is for a mass communication system.

 

  • An extra night’s sleep — just because we all need to recharge once in a while.

 

2018 Washington logo--October 23, 2018

  • Tickets for both you and your superintendent in July for a chance to network with colleagues at NSPRA’s National Seminar in Washington, D.C.

 

  • A quiet moment to sit back, reflect and smile because you have one of the most meaningful and important jobs in the world. You help kids every day.

Those of us in our profession know how our work makes a difference in the lives of students, staff and our school communities. Savor those accomplishmgift-3ents.

Be sure to make some time to be good to yourself and your loved ones in the holiday season ahead.

Best wishes and happy holidays to you,

richs-signature-blue2

Rich Bagin, APR

NSPRA Executive Director

 

Santa photo by Jim Cummings, APR, Glendale Elementary School District

Advertisements